I’ve consulted with lots of institutions of higher education. Each was convinced that they were a unique snowflake, and that their challenges could not possibly be understood by any outsider. In fact, I’ve found there’s remarkable similarity across many (though of course not all) campus teams as they strategize, design, develop, and maintain their web presence.
- Diffuse Authority
- Audience Ambiguity
- Site Proliferation & Content Accumulation
- Team Turnover: The Revolving Door & The Lifers
- Training Insufficiency
For each we’ll talk about examples of what the dysfunction is, how to recognize it, and what strategies you might use to mitigate its impact.
After a first career as an academic, John’s been working in digital agencies for the last 19 years, and with WordPress for the last 10. He has been one of the organizers for WordCamp Boston since 2010, and is the CEO of 10up. He now lives in Salem MA with his wife and dogs. He blogs (very occasionally) at Open Parenthesis.
- General Lecture Session: There’s a reason we call them institutions: the five dysfunctions of higher ed web teams