Session: Redesigning a university website for results

Date: Saturday, July 27, 2019
Time: 2:00 - 2:45 pm (PDT) (UTC-07:00)
Location: Room 2: Stamm East
Format: General Lecture Session

Session description

Redesigning a university website is a hard enough prospect when you think of all the stakeholders, egos, and politics at play. How does strategy ever even have a chance to get off the ground? Joel Goodman and a small team spent the first half of 2018 working with National University to redesign their institutional website.

When launched that November, the resulting data validated a controlled approach to product design and development. In this session, we'll dive into the finer points of conversion rate optimization, governance structures, marketing automation, and data analytics — all geared at designing beautiful and performant websites.


Joel Goodman

Headshot of Joel Goodman
Principal, Bravery

Joel G Goodman has been working in higher education web marketing since 2007 when he took his first university job in Southern Illinois. Since then he has worked with dozens of institutions designing, developing, and consulting on their various web properties with his service design and product development agency, Bravery Media. With Bravery's team, he creates daring solutions to the core challenges facing institutions of higher learning.

Based in Austin, Texas since 2012, Goodman works with institutions all across America and abroad. He holds a master of arts in Media Studies from The New School for Public Engagement in addition to more than a decade of applied higher education experience. His focus has always been to propel higher ed toward its potential.


  • General Lecture Session: Redesigning a university website for results

Session video

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