In this lightning talk, you'll learn or get a refresher on at least 10 things you can do right now to improve your (or your team's) writing for the web -- from the mechanical to the creative.
Even if we know the rules, sometimes we fall into bad habits or, other times, we make mistakes in haste because, well, we're all wearing multiple hats. Relevant to writers of all levels, especially to those who do so under "other duties as assigned."
Donna Talarico is an independent writer and content marketing consultant, and she also is the founder of Hippocampus Magazine and Books. She has more than two decades of experience in marketing and communications, and about half of that time has been in higher education. Donna has contributed to many higher ed trade publications, alumni magazines, and other general consumer publications. Her creative work appears in The Los Angeles Review, The Los Angeles Times, and Wanderlust Journal, and she’s on the faculty of the graduate creative writing programs at Rosemont College and Wilkes University. Donna lives in Lancaster, PA, and loves diner breakfast.
- Lightning Talk: Write right: 10 common content writing mistakes and how to avoid them