Session: Fail early or fail large: embrace negative results

Date: Saturday, July 27, 2019
Time: 10:00 - 10:45 am (PDT) (UTC-07:00)
Location: Room 3: Trail Room
Format: General Lecture Session

Session description

People are infinitely varied and resist change, thus any web project has inherent risk. From small interface options to the core value proposition, any new design or functionality runs the risk of failure. How do you minimize risk and ensure success? The key is to experience "failures" as early test observations rather than project disasters.Test key value propositions and user interactions as early as possible to allow for change while it is still cost effective to do so.

This session will review two example projects currently in progress. In one, we look at how NCSU used Paper Prototyping to test initial faculty and staff reactions to a new syllabus creation tool and how the results were incorporated into project strategy. In the other, we look at how Card Sorts and Usability Tests were used to inform a pharmacy school website re-design.


Randy Earl

Headshot of Randy Earl
Experience Manager, Atlantic BT

Over a 30+ year career Randy has been a physicist, teacher, engineer, project manager, IT manager, freelance web developer, business analyst, Zen chaplain, and is now a User Experience Manager. In all roles he was trying to get at the root of a problem and work with others to provide creative solutions. In all cases he found something to tickle his curiosity and to share with others.


  • General Lecture Session: Fail early or fail large: embrace negative results

Session video

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