There’s a reason we call them institutions: the five dysfunctions of higher ed web teams

Session description

I’ve consulted with lots of institutions of higher education. Each was convinced that they were a unique snowflake, and that their challenges could not possibly be understood by any outsider.  In fact, I’ve found there’s remarkable similarity across many (though of course not all) campus teams as they strategize, design, develop, and maintain their web presence.

• Diffuse Authority
• Audience Ambiguity
• Site Proliferation & Content Accumulation
• Team Turnover: The Revolving Door & The Lifers
• Training Insufficiency

For each we’ll talk about examples of what the dysfunction is, how to recognize it, and what strategies you might use to mitigate its impact.